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• RDS, or Reward Deficiency Syndrome is caused, in part by a genetic imbalance of dopamine in your brain

• Dopamine is the neurotransmitter responsible for your feelings of happiness, overall well-being and facilitates your decision making ability

• When there is an imbalance due to either genetics or a stressful environment, your body tries to normalize the brain reward cascade


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• Dopamine imbalance can cause excessive pleasure/reward-seeking behaviors like substance abuse, gambling, excessive sexual activity, and thrill-seeking actions

• Individuals experiencing RDS can also have unhealthy craving behaviors, and are more prone to excess sugar and fat cravings and intake; generally overeat; and are more apt to experience metabolic dysfunction